UNILEVE LAUNCHES NEW PRODUCT (GRAPHIC BUSINESS, PAGE 8, SEPT 14, 2010)

By Della Russel Ocloo, Tema

UNILEVER Ghana has launched a new addition to its homecare and laundry portfolios, the Sunlight 2-in-1 washing powder at a ceremony in Tema
The washing powder which comes with the same strong and sweet fragrance of the household sunlight laundry bar soap according to Mr Akofa Atta, Head of Brand Building was to make washing more exciting and less stressful.
Welcoming guest at the launch, Mr Atta indicated that, Unilever as an entity was committed providing branded solutions to meet the everyday demands of consumers.
He said the company’s Omo brand had been identified as a strong pillar in the laundry business with a market volume share of 27 per cent whilst over 160 million people worldwide were said to be daily consumers of Unilever brands. That he said clearly indicated the company’s attributes that sought to promote efficiency in home management.
In line with the company’s vision to help people feel good and get more out of life with brands and services, “the introduction of the sunlight 2-in-1 washing powder was intended to provide comfort and satisfaction to users while facilitating growth that would translate into more business for trade partners,” Mr Atta stated.
He assured of the company’s dependability on business profitability for the benefits of employees, stakeholders and the government as a whole.
Category Manager in charge of Homecare, Mrs Leticia Insaidoo said the sunlight 2-in-1 washing powder was ideal for all washing occasions, and particularly for the low budget families and homes, it was the ideal for the pocket. GB
According to her, the sunlight branch which had been on the Ghanaian market for almost half a century had over the years delivered consistency of purity, gentleness and freshness.
“In addition its affordability, she said the product which was developed after a thorough research work comes to add to the Omo brand that was noted for its strong effects on stains.”
The sunlight 2-in-1 washing powder which comes in 1, 25, 30 and 50 kilogram’s will be available at all Unilever distribution outlets throughout the country. GB