GET MORE PEOPLE TO TAKE INSURANCE POLICY (PAGE 54)

THE Chief Executive Officer of Vanguard Assurance Company, Mr Gideon Amenyedor, has challenged stakeholders in the insurance industry to create opportunities within the sector to encourage Ghanaian households to subscribe to insurance policies.
Mr Amenyedor was speaking at the presentation of a plaque and a citation to Mr Rudolph Matey, the resident Director of Process and Plants Sales Ghana Limited, dealers in mining and construction equipment in Tema.
The award is in recognition of Mr Matey’s contribution and continuous patronage of the company’s product and services.
Mr Amenyedor expressed regret that Ghanaians placed less importance on the need to take insurance as a result of negative perceptions on policies and products offered by companies.
The CEO indicated that Mr Matey had not only been a client but had also been working around the clock as an ambassador for the company, which, he said, had seen several individuals and organisations signing onto Vanguard’s policies across board and “we as an entity see this gesture worth rewarding”, Mr Amenyedor remarked.
He commended Mr Matey for his outstanding role which had contributed immensely to Vanguard being adjudged the best insurance company of the year at the 2008 Chartered Institute of Marketing (CIMG) awards, giving “us the opportunity to win back to back following a similar feat in 2007, “an achievement for which other industry players would go to lengths of paying monies to be named”, he said.
Mr Matey expressed appreciation to Vanguard for the gesture.He said the award would not only go all out to inspire him but would serve as a motivation to provide excellent leadership to his staff.
He dedicated the award to his employees, whom he described as providing a conducive environment for him to serve them.
Mr Matey noted that his company in its quest to ensure that customers had value for their money, was reviewing its proposals to get all equipment supplied fully insured before being handed to customers, a move he said would see an efficient service delivery.
Process and Plants Sales Ghana Limited is a joint Ghana-UK partnership, which is the major suppliers of mining, construction and process equipment in West Africa.
The company, since its inception in Ghana, has contributed immensely to mining communities through the provision of social amenities as measures adopted to ease the life of residents in these communities.