DEVELOP INNOVATIVE PRODUCTS (PAGE 29)

THE Chief Executive Officer of Vanguard Assurance Company, Mr Gideon Amenyedor, has challenged stakeholders in the insurance industry to come out with innovative products that meet the unique needs of people to ensure a higher patronage of insurance policies among Ghanaian households.
He expressed regret that many Ghanaians did not prioritise insurance covers as they went about with the wrongful perception that policies and products offered by insurance companies were formulated with the intention of taking their money without any real benefits.
Mr Amenyedor, who threw the challenge in Tema when he presented a plague and a citation to Mr Rudolf Matey’ Resident Director of Process and Plants Sales Ghana Ltd, dealers in mining and construction equipment, also appealed to insurance companies to consider reviewing packages to meet the growing needs of the insured.
The award is in recognition of the company's continued patronage of Vanguard's products and services.
The CEO of Vanguard indicated that Mr Matey was not only a client of the company, but also someone who had been working around the clock as an ambassador for the company, which had seen several individuals and organisations taking up policies with Vanguard, saying "we as an entity see this gesture worth rewarding.”
He commended Mr Matey for his outstanding role, adding that such gestures had contributed to the company being adjudged the Best Insurance Company of the Year at the 2008 Chartered Institute of Marketing (CIMG) awards ceremony.
"Such word-of-mouth testimony has given us the opportunity to win back to back since 2007," he stated.
Mr Matey, for his part, expressed profound appreciation to Vanguard for the gesture, and indicated that the award would not only inspire him, but would also serve as a motivation to provide excellent leadership to the staff of Process and Plants.
He dedicated the award to his employees, who he described as people providing a conducive environment for him to serve them.
Mr Matey noted that his company, in its quest to ensure customers had value for their money, was reviewing its proposals to get all supplied equipment fully insured before being handed to the customers.
Process and Plants Sales Ghana, major suppliers of mining, construction and processing equipment across West Africa, is a Ghana-UK joint venture.